06/02/12
Europe
Evolution Gaming, the world leader in video-streamed Live Dealer gaming, has launched a new localised Live Blackjack table in Italy under the title ‘Ventuno’. The AAMS-approved online service, now available to all Evolution licensees operating in Italy’s re-regulated market, features native speaking Italian dealers headhunted from land-based casinos.
The Ventuno table joins Evolution’s already highly successful ‘Venezia Roulette’ room in offering Italian players a truly localised online live gaming experience that replicates a visit to Italy’s best ‘bricks and mortar’ casinos.
According to Gionata La Torre, CEO of Evolution Italy, “Just like Venezia Roulette, with Ventuno we have created a fully localised online Live Casino where Italian players will feel completely at home.”
He continued: “Our native speaking Italian dealers all have extensive experience of their country’s casino customs and culture. As a result, players at our Ventuno table benefit from the highest levels of professional, localised service. Although customers are playing on their PCs and laptops, for them it’s just like taking a seat at a Blackjack table in a real Italian casino. Players can interact in real-time with the dealer and fellow players via internet chat, and the dealer can reply verbally for all players to hear. And, of course, when that interaction is in the local language with a native speaking professional dealer, excellent rapport is established between players and dealer. That, in turn, is proven to increase player time at the table, repeat visits and customer loyalty, so it’s not just local players that feel the benefit but the operator too.”
Jen von Bahr, CEO and co-founder of Evolution, added: “Ventuno, as with Venezia Roulette, underlines our commitment to the Italian market and, indeed, to creating turnkey localised Live Casino solutions for virtually any market. By developing localised solutions such as these, we are helping the world’s gaming operators form the strongest possible bonds with their customers and secure online market share.”
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