Evolution launches Spinning Whale, a new US-focused slots studio

Spinning Whale joins Evolution's growing portfolio of slot brands, alongside Nolimit City, NetEnt, Red Tiger, Big Time Gaming, and Sneaky Slots.  

Spinning Whale has been created with the preferences of North American slot players in mind, while retaining broader international appeal. The brand will complement Evolution's existing slot studios by adding a distinct style of content to the Group's portfolio and enabling Evolution to develop more games specifically for the tastes and playing preferences of the North American market.

Spinning Whale makes its debut with 888 Dragon's Fortune Hold'n'Win, an Asian-themed slot inspired by the style of classic land-based games and reimagined for online players in the US. The brand will make its wider North American network debut in November, with further Spinning Whale titles to follow in 2027. 

Spinning Whale games will be distributed exclusively through Evolution's One Stop Shop (OSS), giving operators access to the new brand alongside Evolution's wider portfolio of online casino content through a single integration.  

Jacob Claesson, CEO Evolution North America, said: “North America is a key market for Evolution, and we see significant opportunity to continue growing our online slots business here. We know that players in the US can have different preferences when it comes to themes, volatility, mechanics and visual style. Spinning Whale will allow us to increase the number of games we release with the US player perspective in mind from the outset, helping us get more of the content players love in front of them.” 

Claesson added: “We have spent considerable time looking at what players in this market enjoy and where we see the market heading. Spinning Whale is a direct response to that opportunity. While we expect many of these games to resonate with players well beyond North America, we are particularly excited about the potential for the brand in the US.

Malcolm Mizzi, Head of Commercial Operations of Evolution RNG said: “Spinning Whale adds another distinct proposition to Evolution's slots portfolio. Our strength lies in having a range of brands, each with its own identity, mechanics and approach to game development, allowing us to create a broader range of content for operators and their players rather than trying to make one style of game fit every player. Spinning Whale expands that range further and gives us another strong platform from which to continue growing our slots offering. While the US is the initial focus for Spinning Whale, we see strong potential for its games across our global network.”