Evolution Gaming, leading provider of Live Casino solutions, has announced that it has signed an agreement with Genting UK to install a bespoke multi-camera Dual Play Roulette table at the Genting International Casino at Resorts World, Birmingham, England.
The uniquely customised Evolution Dual Play Roulette table — set for go-live later this month — will be available to all Genting’s in-venue and online players and will play a key part in the company’s convergence and brand loyalty strategies.
Visitors to the Genting International Casino at Resorts World Birmingham form just one set of players who can look forward to the launch with excitement. These players will be able to play not only at the physical Dual Play table in the venue, but also continue to play at the same table using their own mobile devices from any or the numerous bars or restaurants on-site, from their hotel rooms, or when at home or elsewhere.
In addition, the Genting Dual Play Roulette live feed will be made available on subscription to a small number of other Evolution licensees, and potentially others at a later date.
James Stern, Evolution’s Director of Business Development & Land-based Sales, said: “Our Dual Play Roulette is a natural extension to Genting's Live Casino portfolio and a major opportunity for Genting to maximise their player base and further strengthen the Genting brand online. It's also a significant further extension of Evolution’s range of Dual Play Roulette tables available to our network of operators.”
Stern continued: “The plan is to showcase the table on the main gaming floor with a customised rig incorporating multiple screens to promote key messages to players. Underpinning those messages will be the fact that players can play at the Genting Dual Play table whenever and wherever they choose, assured of Genting's trusted brand and integrity.”
Andrew Bentley, Operations Director at Genting Interactive, commented: “With Evolution already providing generic Live Casino for Genting, and also our dedicated Genting and Crockfords Live Casino environments, they were the natural choice to deliver this high profile Genting convergence solution. Having seen Evolution’s Dual Play Roulette in action, we too were confident that a bespoke development for our brand would be very attractive to a wide range of players. Not only does Dual Play extend service for our existing customers, it also allows players from multiple jurisdictions to experience the thrill of playing at a real Genting Roulette table.”
Resorts World Birmingham is Genting’s first leisure destination to open in Europe, joining the family of other Resorts World complexes around the world in locations that include Kuala Lumpur, Singapore, Manila and New York. Construction of Resorts World Las Vegas begins this year, with opening scheduled for 2020.
