Evolution Gaming, the world leader in broadcast quality casino games, has agreed a deal to provide Unibet with live-dealer Baccarat, Blackjack and Roulette as part of the online gaming giant’s plans to drive global expansion and target new demographics.
The partnership between Evolution and Unibet is the first to take advantage of the expansion of Evolution’s state-of the-art live TV studios in Latvia. From the end of May, 2009, Unibet will be able to offer its 3 million customers in over 150 countries the option of playing casino games with live dealers at dedicated tables around-the-clock.
With some of Evolution’s clients citing a revenue increase of more than 50% after adding live gaming to their sites, the London, Stockholm and Riga based business is now the partner of choice for leading gaming industry brands, especially as Evolution’s TV quality live-casino games are proven to appeal to high-rollers.
‘The addition of Evolution’s products to Unibet’s platform is further evidence that live gaming is now seen by the industry as an essential addition to the traditional random-number-generator systems’,said Jens von Bahr, CEO of Evolution Gaming. ‘We have recently expanded our studios to meet the demand of our client’s customers who’d rather play their favourite games in real-life style casinos while interacting with their own croupier.’
Unibet is already regarded as one of the European market’s major players and this partnership is expected not only to bolster Unibet’s offering to consumers, but also contribute significantly to growth in other international markets thanks to the multi-currency option available to players.
‘We’re confident that by adding Evolution’s live-gaming product to our casino suite Unibet will be able to grow its customer base and appeal to new global gaming audiences’,said Petter Nylander, CEO of Unibet. ‘Our success has been based on our ability to add to and improve our offering and I think our casino customers will be excited by the option of playing live Baccarat, Blackjack and Roulette.’
Unibet is the latest partner to sign-up with Evolution, cementing its position as the world’s leading provider of live-dealer gaming with other big name clients including Party Gaming, 888.com and Gala Coral.
‘There is still a lot more to come from the live dealer platform. Evolution Gaming is continuously developing technology and games to take our offering to an even bigger audience, from online operators to betting shops and land based casinos’, said Jens von Bahr.