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Evolution launches Ice Fishing, the fast-paced game show with up to 5,000x win potential

06/08/25

Global

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Evolution today announced the launch of Ice Fishing, a fast-paced new addition to its live game show portfolio, first revealed at ICE 2025. Set against an arctic backdrop, Ice Fishing puts a fresh spin on the big money wheel format, with three unique bonus games, suspenseful gameplay, and multiplier wins of up to 5,000x.

At the centre of the game is a 53-segment wheel, where each spin can award an instant cash prize or trigger one of three themed bonus rounds: Lil’ Blues, Big Oranges, and Huge Reds. Each bonus offers its own gameplay style and multiplier potential — up to 100x, 200x and 500x respectively.

Enhancing the excitement are multiplier boosts that can land during the main game and carry through into the bonus rounds. This adds an extra layer of anticipation and a max win potential of up to 5,000x.

Todd Haushalter, Evolution’s Chief Product Officer, said: “We’ve wanted to create a speed game show for a long time, as we’re seeing a growing audience that craves faster, more instantly gratifying formats. It’s a trend not unlike the rising preference for TikTok-style shorts over long-form video. Ice Fishing is our take on that idea. It’s fast, fun, and packed with dramatic gameplay.”

Haushalter added: “The magic lies in the anticipation, waiting to see what kind of fish players will catch and how big the outcome might be. There are little surprises and bursts of excitement woven into the entertainment experience, and we think players will enjoy uncovering them. We’re genuinely excited about this format, as it opens the door to a new style of rapid game show with strong potential.”

Contacts

Amy Riches
Trade Press & Media EnquiriesAmy Riches – Head of MarketingEmail iconpress@evolution.com
Carl Linton
Investor EnquiriesCarl Linton – Head of Investor RelationsEmail iconir@evolution.com

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