Evolution launches another dedicated Live Casino area for William Hill’s Vegas brand

The all-new environment – which went live on February 9 – is devoted to the William Hill Vegas brand and will initially feature one Live Roulette table and one Live Blackjack table. Both tables operate 24/7 and are available to players on desktop, tablet and smartphone.

Evolution already operates an extensive dedicated environment in Riga for williamhill.com. Accessed via the website’s ‘Live Casino’ tab, it allows customers to enjoy live dealer Roulette, Blackjack, Baccarat, Casino Hold’em and Three Card Poker at more than 15 live tables including a Salle Privée with VIP hosts. Tables in the new dedicated environment are accessed via the William Hill website’s ‘Vegas tab’ and are branded accordingly.

Commenting on this latest expansion of his company’s Live Casino operations, Kevin Kilminster, Head of Live Casino and Vegas at William Hill, said: “This is a natural next step for us, as we continue to tailor our online services to different customer segments. Our Vegas brand has a softer, more casual feel and offers an exciting selection of Vegas-inspired online slots and other games. The new live tables, complete with a dedicated dealer team in Vegas-styled clothing, as well as a dedicated Floor & Promotions Manager, are central to the distinctive Vegas service, which is designed to appeal to new player types and demographics.”

He added: “We’ve been delighted with the quality and flexibility of Evolution’s Live Casino – it has given us huge scope in how we brand our dedicated environments, how we deliver the best service to our players, and how we integrate in real time with our core systems such as CRM and loyalty.”

Sebastian Johannisson, Head of Account Management at Evolution, commented: “William Hill was one of the first operators to take a dedicated environment at our studios back in 2011. At each step we have earmarked additional floor space in line with the client’s long-term business plan. We are delighted that, once again, this client is extending its dedicated Live Casino operations to serve growing player demand and to maximise the exciting potential of highly branded and targeted online gaming services.”