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Value Chain

Upstream

We apply strict vendor due diligence and supplier approval processes that include both financial and sustainability aspects to ensure responsible sourcing. 

Our main purchases (data centres, cloud services, IT equipment, construction) are sourced primarily in Europe and North America.

Operations

We innovate, develop, and produce online casino interactive entertainment content on a B2B basis. Our responsibility lies in game and technology development, secure systems, and monitoring play to flag potential issues for our customers. 

Our Game Integrity and Risk team tracks patterns in real time. Around the clock.

Downstream

We only provide games to licensed B2B and B2C customers. Although we never see end-user identities, we support responsible gaming by detecting risk behaviours and notifying customers immediately.

Our Impact

We take responsibility for how we build and operate, across our products, our people, and our partners. From sustainability to governance, our focus is clear: long-term value, delivered responsibly.

Impact

Sustainability

Our sustainability framework and core priorities.

Impact

Materiality and Stakeholders

Focus where it matters most.

Impact

Our People

Opportunity, inclusion, and safety.

Impact

Environment

Reducing climate impact.

Impact

Governance and Conduct

Integrity at the core.

Impact

Reporting and Disclosure

Transparency and accountability.

Impact

Responsible Gaming

Protecting players.