Evolution strengthens USA Live Casino market drive with SHFL deal

Published: 10/06/13

Evolution Gaming, the world leader in video-streamed Live Dealer gaming, has announced it has signed a deal with SHFL entertainment, Inc. that will see SHFL table games added to Evolution’s Live Casino offering in regulated online gambling markets.

Under the agreement, Evolution receives the rights to offer many of SHFL’s specialty table game titles in its online Live Casinos.

Two “market-leading” SHFL casino table games will be made available later this year, with more to follow. PC and iPad versions will be launched simultaneously, which, according to Evolution, where legislation permits, “will enable operators to offer world-class online Live Casino as well as intra-resort services that allow resort guests to continue to enjoy live table games away from the main gaming floor – in their hotel rooms or when relaxing by the pool, for example.”

“We are delighted to have struck this agreement with SHFL, which positions us perfectly to lead the exciting new online markets, including emerging regulated markets like the US, with a customised solution that gives operators a true competitive edge,” said Evolution Chief Executive Officer Jens von Bahr. “Our already wide offering of Live Roulette, Blackjack, Baccarat and Casino Hold’em games will soon be enriched with further key games that we are confident all players love to play in their favourite land-based casinos.”

The Evolution CEO continued: “Live Casino is not an off-the-shelf commodity like an RNG game. The winners in the Live Casino market will be those operators that create a unique offering that is specific to their players and their brand, and which engenders trust and loyalty. As we have shown in Europe, whether the solution is streamed from our Riga studios or from a live studio in a land-based casino, we offer licensees maximum flexibility, options and opportunity to deliver the best and most trusted, engaging and interactive online experience for players. It’s a personalised offering that meets every need, even for discerning VIP players who have seen they can enjoy the same level of service and experience online that they receive in a land-based casino.”

“We are thrilled to be working with Evolution,” added Lou Castle, Chief Strategy Officer for SHFL. “Evolution is a proven leading supplier to top operators in Europe for Live Casino, video-streamed live dealer services. Evolution’s offering of live games streamed to online patrons on or off property, creates a compelling platform to offer SHFL’s leading table games for emerging online regulated markets like the US.”

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