Evolution COO speaks on convergent land-based and online casino operations at GiGse, San Francisco

Published: 19/04/13

Svante Liljevall, COO at Evolution Gaming, the world leader in video-streamed Live Dealer gaming, is to speak at GiGse as part of the ‘Flip the Switch’ agenda on the opening day, April 23. The theme of this year’s speaker-panel day focuses on how operators must get their strategy and investment right to maximise emerging opportunities in the re-regulating US market.

Liljevall is part of a panel of iGaming industry figures that will discuss how to build loyalty across land-based and online operations with a convergent product and marketing approach that delivers a seamless experience for players. The session takes place at 5:15pm on Tuesday April 23. Other speakers on the panel are Wendell Long, CEO of Casino del Sol, Jak Hakim, CEO of C2Rewards, John Connelly, VP of Bally Technologies, and Jim Quigley, President of the US iGaming Survey.

Liljevall said: “The subject of a seamless customer journey is very close to my heart. At Evolution our mission is to deliver a flawless live gaming experience across multiple channels in regulated markets. My role is very much focused on the operational delivery of our multi-channel PC/iPad/tablet/TV/mobile gaming offering and its integration with operator systems such as single wallet, CRM and loyalty.”

Depending on the jurisdiction, Evolution’s integrated solutions can be delivered from the company’s central Live Casino production studios in Riga, from ‘in-venue’ live studios created exclusively for casino operators on their gaming floors, and from shared ‘in-venue’ live studios. An example of the latter is Evolution’s ‘Ruleta en Vivo’ facility, which was launched recently at the Casino Rincon de Pepe in Murcia, Spain to serve multiple operators in the newly regulated Spanish market.

Liljevall added: “So much of what we are delivering for Europe’s top operators is of direct relevance to where the US iGaming and intra-resort mobile gaming markets are heading. I am delighted to be able to contribute to the debate.”

GiGSe 2013 (the Global iGaming Summit and Expo) takes place April 23-25 at The Westin San Francisco Market Street. For more information visit www.GiGse.com If you would like to make an appointment to meet with one of the Evolution Team contact asrealasitgets@evolutiongaming.com

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