Contact:
Teresa Bridwell
Idealab for Evolution Robotics
(626) 535-2886
teresa@idealab.com

Stephan West
Idealab for Evolution Robotics
(626) 685-4934
stephan@idealab.com

IMMEDIATE RELEASE

Korean Institute of Industrial Technology Licenses Evolution Robotics' ViPR Vision Recognition Technology

Pasadena, Calif. – January 3, 2008 – Evolution Robotics, Inc., a leading provider of breakthrough robotic technologies for consumer products, today announced that the Korean Institute of Industrial Technology (KITECH) has licensed their ViPR® visual pattern recognition technology for incorporation into KITECH's national robot platform Software Development Kit (SDK). ViPR will be included in KITECH's Center for Advanced Robotics Industrial Infrastructures robot platform SDK which has been developed for Korean robotic academic organizations. The SDK's goal is to expedite robotics research, help reduce the cost and efforts associated with developing object recognition functions, and also to avoid redundant investment of resources in the development of new robotic technologies.

"KITECH chose the ViPR object recognition technology for our robotics platform because we believe it to be the most reliable technology available," said Dr. Young Sun Ryuh, General Research Manager of KITECH. "ViPR's reliability, coupled with its superior performance, has made it one of the most popular vision technologies in the world."

"ViPR is opening up a new range of applications for vision recognition in real world applications and is currently in use in more than 2 million products ranging from cell phones to UAVs," said Yutaka Yamamoto, General Manager of the Asia Division of Evolution Robotics. "We're very excited to be working with KITECH and their efforts to put ViPR into the hands of talented robotic developers throughout Korea."

Evolution Robotics' ViPR technology provides a fast, reliable and robust vision solution that truly gives electronic devices the ability to detect and recognize complex visual patterns - in effect, to see. A ViPR-enabled device can automatically detect and recognize visual patterns using low-cost imagers like the ones found in the vast majority of camera phones. The algorithms that make up the technology are particularly robust and provide an unprecedented level of reliability even with heavy distortions that can be introduced by changes in viewpoint, a wide range of lighting conditions, and pattern occlusions. ViPR technology has already been successfully deployed in other robotic products to enable applications like autonomous navigation, fraud detection, and target tracking in the consumer, industrial and defense markets.

KITECH will initially provide their robotics platform to a select group of 25 academic organizations which will include several universities and research firms.

About Evolution Robotics

Evolution Robotics, Inc. is based in Pasadena, CA, and partners with brand leaders to make their products smarter by providing solutions for vision, autonomous navigation and intelligence. These technologies are used worldwide for commercial and consumer use including robotics toys, robotic vacuum cleaners, cell phone applications, and grocery loss prevention together with partners including Sony, Bandai, Sharper Image, and ER Retail. ER Retail is a wholly owned subsidiary of Evolution Robotics, Inc. Evolution Robotics is an operating company of Idealab, a creator and operator of technology businesses. (http://www.evolution.com).

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