Overview The Opportunity ViPR on the Device

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Cameras are fast becoming standard equipment on wireless and mobile devices. Conservative estimates forecast that 1 in 4 cell phones sold this year will have a camera. And while snapping photographs is fun, there is an underlying opportunity for carriers, developers and publishers to develop more compelling, high-use applications for consumers.

Imagine:

• You see an ad of your favorite band in a magazine and want to quickly download some of the new songs into your MP3 handset.
• A new car drives by, and you want to know how much it costs.
• You are wondering if that bottle of Merlot for sale would go well with what you are making for dinner.

Traditionally a keyboard and scroll-bar are needed to access this type of information. But with ViPR and a camera phone it's possible in a snap.

High speed wireless data access has become a reality and handsets are evolving from simple communication devices to portable portals for accessing information and entertainment content available on the web and/or on private networks.

Imagine consumers everywhere snapping images of things they're interested in buying, sharing and just knowing more about. Their camera-enabled wireless device becomes that much more important in their daily lives.