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ViPR will make camera-enabled devices powerful and intuitive input devices for applications, and provide a key differentiator in an increasingly crowded field of products.
Application Examples Include:
M-commerce
- Product look-up for direct purchase, price comparison, reviews, froogle access, user manuals, instructional videos, coupons, rebates, etc.
- Music and video look-up for download or streaming. User will be able to access the songs of a music album simply by taking pictures of ads in magazines or posters.
Marketing
- To promote a new product, users are entered in sweepstakes when they submit pictures of the product or advertisements of the product.
- A magazine reader can learn more about a product advertised in a magazine by snapping a picture of the ad. The advertiser can send to her/him samples of the product, coupons, discounts, etc.
Travel
- Works of art look-up (paintings, statues, buildings) for critic's reviews, historical info, and tour guide.
- Currency look-up
- Building address look-up
- Sign translator
- Digital postcard look-up
Leisure/Personal Assistant
- Movie look-up
- Collectibles look-up
- Restaurant guide
- Real estate look-up
- Spare parts look-up
- Scavenger hunts
Aid for people with disabilities
- Currency recognition for the blind
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