Overview The Opportunity ViPR on the Device

Application Areas Download ViPR Demo

ViPR will make camera-enabled devices powerful and intuitive input devices for applications, and provide a key differentiator in an increasingly crowded field of products.

Application Examples Include:

M-commerce

• Product look-up for direct purchase, price comparison, reviews, froogle access, user manuals, instructional videos, coupons, rebates, etc.
• Music and video look-up for download or streaming. User will be able to access the songs of a music album simply by taking pictures of ads in magazines or posters.

Marketing

• To promote a new product, users are entered in sweepstakes when they submit pictures of the product or advertisements of the product.
• A magazine reader can learn more about a product advertised in a magazine by snapping a picture of the ad. The advertiser can send to her/him samples of the product, coupons, discounts, etc.

Travel

• Works of art look-up (paintings, statues, buildings) for critic's reviews, historical info, and tour guide.
• Currency look-up
• Building address look-up
• Sign translator
• Digital postcard look-up

Leisure/Personal Assistant

• Movie look-up
• Collectibles look-up
• Restaurant guide
• Real estate look-up
• Spare parts look-up
• Scavenger hunts

Aid for people with disabilities

• Currency recognition for the blind